best ways to increase follower and your marketing activity on your Facebook page in 2020
best ways to increase follower engagement on your Facebook marketing page
In this article, we will share several ideas that have been spotted on the pages of large or small brands, whether on Facebook or on specialized sites, along with a few tips for integrating their methods into your next marketing plan.
Create useful content worth watching and watching
People use Facebook for social communication and entertainment, so when you write or share content, you must make sure that it is of high value and useful to the category you target, always remember that the content is the king, always beautiful content that attracts attention and encourages people to see it
For example, if you are a beauty salon owner, write the content about make-up and cosmetic products and their prices, compare them and where to buy them, offer advice on hair and skin care, and also write about the best tools in this field and how to use them.
And if you are a user of certain devices such as phones or other phone accessories, you can share with your audience the wonderful photos that you have taken and also write about the features and wonderful things that distinguish the product you are shopping
Did you get the idea from these examples?
The goal is for you to become a reliable source of information in your field and to provide everything that is useful to your audience and to show your experience in this field. You might think that these posts and information will reduce your past income. This is far from the empirical fact that he who provides science and benefit to others achieves success and profits in the digital age.
So you and your team make sure that you have the time and the ability to create interesting, useful, and high-quality content. One of these methods is to hire people on your team who have the ambition and desire to create high-quality content that benefits your customers and society in general.
Ask your followers to like and share your content!
Fourth Advice for Professional Marketing on Facebook: Ask your followers to like and share your content!
One of the best ways to market on Facebook is to mention and ask people to share and like your content. Be polite with this request but it is important to do so. Usually people are busy but if your content is valuable and special they will share the content and do it for reminders and requests.
You can end the video with a message like: “Thank you very much for watching the video. If you liked the video, please share it because this helps us to continue and allows us to create more valuable content. ”
And in the case of posting on Facebook, add a short message to the top of your post, for example: "If you liked this video, please like our page, and share it with your friends."
Create your Facebook page on an interesting topic
One of the most important secrets of the success of small companies in marketing on Facebook is to make their interviews on Facebook about interesting topics that the target group is interested in. Usually when companies create their Facebook pages it is for the brand only. This strategy may work for popular brands, but it won't be effective or profitable for small business owners. The main flaw in this strategy is that people are not interested in unknown brands because they use Facebook for news and social networking and not to learn more about unknown brands.
All of the above may be shocking, but this is a reality and you, as a small business owner, must understand it. Human concerns center around three main things: health, wealth, and happiness. So make your presence on Facebook about one of these three things.
For example, the owner of a pet store creates his page about cute cats or puppies and talks about your own brand only a little.
Another example is from a global airline. Instead of creating a Facebook page just for the brand, this company created a page about the love of travel and the joy of flying.
So think about your business and link it around a topic that interests people and make your page content useful and attractive, not just about yourself or your brand.
Write and share on Facebook continuously and continuously
An effective presence on the Facebook network needs commitment, perseverance and consistency, and one of the common mistakes is to stop posting. Interruptions give an opportunity for your followers to forget you and lose interest in your posts. Long interruptions give an opportunity for your competitors to acquire your followers.
One of the best ways to maintain continuity in posting on Facebook is to devote one day a week to creating content for a full period (for example, next week depending on your ability). You can also use tools and programs that help you schedule and arrange your posts, such as the HotSet program.
Facebook Marketing - Write and share on Facebook continuously and continuously
Focus your posts on topics that interest your followers.
Set a CTA for your Facebook page
The term CTA is an acronym for Call To Action meaning the action you want your customers to take. For example, do you want your page visitors to be able to phone you directly?
This is very useful if you have a service related to the reservation, or depend on customers' inquiries about the service (such as medical clinics or providing real estate services, etc.), because when the visitor clicks on the call sign, the calling application will automatically open on his phone with your number.
Or do you want to get visitors to message you on Facebook Messenger with just one click? Or do you want them to write to you directly? This method is best for freelancers on the Internet
Use Facebook Messenger Bots for Marketing
Sending free phone messages via the Internet has always been very important, not only for regular users but for marketers as well, due to its ease and low cost (or often free).
That is why Facebook developed a messaging application (Messenger) - chat as we call it? - By the way, this application was not Facebook's idea, as it acquired several companies until it became the leader in this field.
In order to add to your information, Facebook has also acquired the famous Whatsapp application that millions of people use daily for free, and soon plans to include it with Messenger to use it more specifically in ads, given that it relies heavily on it to collect information about users.
Because of Facebook Messenger's popularity and the dependence of many people on it, Facebook allowed companies to develop robots to respond to people automatically.
You can prepare some responses to respond to your customers or whoever corresponds with you on the page (for example, anyone who asks for your address can give him a link to your site on maps and so on).
Not only that, but you can also collect these users in a list (just as you collect e-mails in a mailing list to send them to later) so that you can send them products and offers directly to their phones.
The way to set up these bots is very easy, there are a lot of pages that they use (and I rely on them greatly), and the best company that provides this service is Manychat.
You can start for free as it provides you with all the explanations you need in video.
Do a small challenge for the crowd
This is what keeps your audience interested in what is going on around you. This challenge may be in the form of text, an image, or a video.
For example, create a fun game between you and the audience. For example, finding something in a picture, solving a puzzle, etc.
Cross-promotion to enhance audience engagement
Cross-promotion works to enhance audience engagement. For those for whom the meaning is not clear, you can link between your Facebook page and your Instagram account. When connecting the audience on multiple channels; It improves interaction and increases true followers. The important thing at this point is to save a large amount of your product and share the best ones every night.
One of the common mistakes that some companies, individuals or groups make in marketing on Facebook is to create or share content that is not related to them and has no relationship at all in their work, so be connected with your audience about their interests and linking them to your field and business
Learn how a Facebook audience targeting system works
Facebook has distinctive features and capabilities to target the right audience for the work you do and market to them. An audience building and targeting system that enables you to target subscribers on Facebook according to location, age, profession, personal status, gender, income, level of education and digital behavior on Facebook. When building the right audience, you can target that audience to market your services and products.
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